What to Consider When Choosing an E-commerce Website Builder?
Building an e-commerce website is a crucial part of running an online business. Brick-and-mortar businesses expanding digitally, new businesses operating on digital platforms, or even established businesses listing their products on well-known forums such as Amazon and Flipkart, all need to build an engaging website to have more engagement. Not just any website, but one that is simple, secure, and user-friendly. An e-commerce website allows customers to buy and sell commodities over the internet rather than a physical store. There are various factors to be considered before finalizing one website builder, such as your needs and priorities, budget, and the features they are offering. After weighing out all your options, you can make an informed decision.
Among many, a startup can benefit from a good website. It is efficient in conveying your values, mission, and vision. It makes it easier to educate your customers about your products and services. Existing businesses can also benefit from an appealing website as it helps build your online presence. It gives you a chance to understand your competition and showcase your uniqueness. It is an excellent platform for individuals who are passionate about their hobbies as you can share your talents with the world, and building your website can boost your credibility. Growing businesses can benefit from websites as it is an excellent source of market expansion and customer acquisition. It can also construct consumer insights to help your brand grow your clientele. Lastly, brands wanting to establish an online and offline presence should build their website. Traffic on the online website can ultimately mean more customers in the offline store as well. It provides a greater reach and is a convenient forum for advertising and marketing.
Now that we know who needs a website, the next factor is how to choose a website builder. Various elements that need to be addressed are listed below.
Budget
Fixing your budget on a certain amount is crucial as you can focus on website builders falling in that bracket. Expenses such as domain registration, hosting, etc., will arise during the process.
Time taken to build the website
Another aspect is the time taken to build the website. It is important to pick a website builder that offers to develop an efficient and functional website in as little time as possible.
Customisation of templates
The next element is customization. You need to analyze if the website builder is offering you templates that can be customized or not. A good website builder may also allow you to build your own templates. You should be able to represent your brand through web design. Making a unique and functional website can attract many customers. A crucial aspect of customization is whether the site maintenance and updating can be done without the developer’s help or not.
Third-party integration
Another element is third-party integration. Brands should choose a website builder that allows third-party integration as it makes other processes simpler. Be it tax & shipping calculations or any analytics tools, businesses should be able to integrate them seamlessly into the web portal.
Customer support
The next element is customer support. Brands should use website builders that provide 24×7 customer support via any channel, as you can reach out to them in case of any technical difficulties. It’s best not to choose website builders that do not offer any assistance post the launch.
Simple and user-friendly UI
The simplicity and user-friendly aspect is the next element. A good website builder with a simple user interface makes designing very simple. During the design process, you should be able to represent your brand & be the final decision maker of the whole process.
Features offered
The next element is the features they offer. All website builders differ in this one area. Based on your needs and requirements, you can select an appropriate builder. Multiple product additions, updating the content using simple dashboards or apps, shipping and tax calculations, etc., are some of the features that are to be kept in mind while deciding about a website builder. A good website builder may offer inbuilt SEO tools, which can be of use to rank high in the SERP.
Secure payments
Secure payment gateway options are another necessity. Brands must look at the available payment gateways before making any decisions. There are many options to pay online nowadays. But you must choose a builder who integrates the most popular and secure payment gateways. The payment process should be smooth and simple. It avoids phenomena such as cart abandonment.
Web hosting
Web hosting is a vital element as well. Hosting is renting or buying space for a website on the internet or the World Wide Web. Choosing a good hosting provider is crucial for website performance. Better hosting services lead to a good-performing website.
There are many ready-made eCommerce website builders available in the market. You can build your own website within a very short span of time using them. But there are some limitations in some features like unique design, unlimited product additions, etc., when compared to customized e-commerce website builders.
There are many advantages to choosing a custom e-commerce website builder. It offers more flexibility with your design and more control over your branding. You can get a tailor-made web design according to your business needs. It is also highly scalable. When you choose a custom e-commerce builder, you do not have to worry about extra license purchases. They also offer great support and allow you to customize your payment gateway options. They provide SSL encryption as well.
GoSimple is a customized e-commerce website builder configured with many features such as – unlimited product additions, customized checkout and payment pages, inbuilt SEO, 24 X 7 support, and much more. It is low code– no code application wherein the site can be maintained and updated regularly without any aid from the developers. There is a multitude of e-commerce tools available but not all features are suitable for every business. As a brand, it is your responsibility to choose the one that best suits your needs. With GoSimple, all the hard work will be done by us and you can grow your business with the features and tools available in the product.
