Characteristics of a great website
69% of people worldwide regularly use the internet in their daily lives. Approximately 45% of those internet users actively search for information about goods and services. This data suggests that businesses should go digital if they want to generate more leads and turn them into customers. A website is the first thing each business needs in today’s digital environment. A good website is insufficient. You require a great website. A website’s design and layout alone won’t make it amazing. The thing that makes it great is how easy and useful it is. Take a look at some of these suggestions to make your website great.
Build a site for your visitors
A great website makes every user feel like the site is built just for them. The user should have no issue finding the information they’re looking for. A website with a clear, straightforward message, standard navigation, and well-formatted content encourages visitors to stick around.
Good user experience / Easy to use
A simple, consistent and standard design gives a good user experience for any visitor visiting the website. It is simpler for a user to use and navigate a website with a clutter-free, straightforward design that gives them the information they need, a consistent design across the entire site, and the placement of basic components in obvious locations.
Great, fresh, quality content
Content is king! Not the quantity, but the quality of the content is what counts. The visitor is always enticed to stay on the website with fresh, high-quality content. Even search engines love fresh content. Any website’s rating is influenced by the quality of its content.
Navigation
The navigation on every website must be easy to use and understand. A clearly marked route on a map is analogous to logical navigation on a website. Users should have no trouble locating the information they need on the website. Consistent navigation will keep users from getting confused.
Site layout
There is no set standard or guideline for how a website should be laid out. But the majority of websites adhere to a standard design. Users are typically accustomed to that layout and look for the elements they need on the page in those standard places. It does not imply making the website monotonous and uninteresting. Users are more likely to stay on a website longer with the standard layout if all the features and elements are arranged in a pleasing and sensible way.
Optimized for different browsers
Websites are browsed in many ways thanks to evolving technologies and the Internet’s expanding range of applications. Different browsers are used on a wide variety of devices. The website ought to be configured to function flawlessly in all current browsers. When choosing the technology for web development, browser optimization should come first.
Speed and performance
If the web pages load slowly, it is very likely that a user will hit the back button. Research has shown that less than 2 seconds is the optimal amount of time for a webpage to load. There is a greater chance of a rise in bounce rate if the speed is slower. In order to lower a website’s bounce rate, speed and performance are crucial.
Scalable
Businesses undergo constant change. They expand. The website must scale in that ratio as well. It is not ideal if a website must constantly be upgraded as a business expands. A website should be scalable to grow with the company.
Secure
Today, any website must have security. Not only for e-commerce websites, where monetary transactions are made but for all other websites as well. An SSL certificate is required for every website on the internet.
Clear calls to action
After accessing a website, the user is always required to take some action. Filling out a form, calling the company, or submitting a complaint or review are all options. On the website, the calls to action should be very obvious and prominent. With these, the user will understand what will happen if they click that button.
Optimized for search engines
A search engine is where most visitors to a website first arrive. Compared to those who visit via organic search, very few visitors arrive directly at the website. A website must be optimized in order to increase its presence on the search engine results page. For the search engine to understand what is what, the content needs to be marked properly.
There are several factors to take into account while developing a website, whether it’s for your own company or a customer. In order for a website to successfully meet the needs of users, Google, and other search engines, it is hoped that this article will assist in highlighting some of the most crucial qualities that should be addressed by any website. You can be certain that if you concentrate on these aspects of a great website, both Google and your visitors will adore it.
