15 Strategies to Boost Your E-commerce Business
Digitising your retail business can be beneficial as it increases customer retention and boosts productivity. Although, the sales can be volatile and unpredictable. Initially, when there is a new brand in town, there is a buzz around it, and customers purchase its products. But over time, the sales may drop. And the key to maintaining success is to listen to your customers and meet their expectations. The e-commerce market today is heavily saturated, and influential businesses such as Amazon, eBay, and Nykaa, to name a few, have retained their dominating presence. Although, one major drawback of a marketplace like Amazon is that it onboards many businesses. Hence, there is less scope to boost the brand image or improve the customer experience. In this scenario, businesses can implement the following strategies –
- A Simple and Engaging Web Design
- Distinctive Contact Us Page
- Multiple and Popular Payment Modes
- Effortless Checkout Process
- Mobile Responsive Website
- Visible Product Reviews
- Simplified Login Procedure
- Marketing Strategy for Target Audience
- Concrete Customer Service
- Unique Content
- Search Engine Optimisation (SEO)
- Understanding your Competition
- Analyse analytics and make Improvements
- Advertising on Social Platforms
- Giving Incentives
A Simple and Engaging Web Design
When it comes to web design, less is more. Simple web designs convert better and are easier to navigate through. Too much information can overwhelm your customers. A minimalistic website also loads quicker. Studies have shown that 20% of viewers leave the website between 4-5 seconds of load time. They also cost less and reduce friction. The customers shouldn’t have to sieve through a lot of content. Additionally, these web designs are mobile-friendly.
Distinctive Contact Us Page
A website without specific contact details is inoperative. It needs to be easily accessible on a designated ‘Contact Us’ page. Details of your business, such as your mobile number, email address, store location in the case of a brick-and-mortar store, and social media links must be present. It gives your customers multiple forums to reach out to you.
Multiple and Popular Payment Modes
Different customers are comfortable with specific modes of payment. Websites with multiple payment options secure more recurring customers and purchases. The rates of cart abandonment drop drastically when the payment options are more.
Effortless Checkout Process
Also, a simple checkout process can go a long way for your business. Complex checkout processes lead 87% of customers to abandon their cart and 55% to abandon the retailer himself. Therefore, easier checkout processes lead to more sales.
Mobile Responsive Website
It is a fact that there are more mobile users than desktop users. Building a responsive site will benefit the business as customers can view the website on any device. It wraps and adapts to the dimensions of the device in use. It promotes engagement on your website and ultimately drives up sales.
Visible Product Reviews
Integrating customer reviews on the website can act as a free promotion. It helps build trust and reliability between your brand and the customers. It is an effortless way to prove credibility and authenticity. When a user writes a review on your website, others can understand the experience they’ve had with your brand. It helps them make informed decisions. It also promotes engagement on your website.
Simplified Login Procedure
Using a simple login process helps login smoothly. Customers don’t want to remember different login IDs and passwords for various websites. Hence, simplifying the procedure by using OTPs, authenticator logins, and social logins can be beneficial.
Marketing Strategy for Target Audience
Understanding your target audience is vital for any marketing strategy. It can help to communicate directly with your customers and give them exactly what they expect. Curating a unique user experience with your marketing efforts will help customer loyalty levels rise.
Concrete Customer Service
Building a concrete customer service system will boost the number of long-term clients. It ascertains the value and appreciation a brand has for its clients. It can also help improve the brand’s image. Engaging and interacting with your clients can also help determine their expectations.
Unique Content
Producing unique content that benefits your client can be an excellent idea. It can help build brand awareness and trust between your brand and customers. It fires up conversations amongst your customers as well. It is also a great source to drive more traffic to your website.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is vital for your customers to consider your brand trustworthy and credible. The higher your website is on the search page, the higher your quality is perceived to be. It can help you reach a lot more people as well.
Understanding your Competition
A key factor to building a concrete e-commerce business would be to understand your competitors. It can help you identify your competitive advantages and position in the current marketplace. Brands should always find the uniqueness of their product and distinguish themselves from others. Analysing your competition will help you do just that.
Analyse Analytics and Make Improvements
A critical aspect of any business is to analyse customer responses to your products and services. It can determine the future of that specific product and the overall sales for the retailer. For example, the startup Masic Beauty runs analytics after shipping out each batch of its candles and has made numerous changes based on how its audience has responded to them. It helps you meet your customer’s expectations and build an army of repeat clients.
Advertising on Social Platforms
Advertising on social platforms such as Instagram, MYn, Facebook, Google, etc., can prove to be a great source of marketing as most individuals today use social media. For example, people are currently moving from searching for products on Google to Instagram. Therefore, brands can post their products with the right hashtags and attract a lot of traffic.
Giving Incentives
Lastly, giving incentives is a great way to keep your existing audience engaged. It also acts as a source of customer acquisition to drive up your sales and revenue. It could be a welcome offer to first-time buyers.
These are some of the strategies that e-commerce businesses can implement. They will surely boost your sales and improve your brand image like you couldn’t have imagined.
